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Holiday parties

I don’t quite remember when Christmas unofficially became known as the “winter holiday” in corporate America...

Sheryll Alexander

I don’t quite remember when Christmas unofficially became known as the “winter holiday” in corporate America, but it certainly seems like this trend to include everyone’s spiritual and culture beliefs is sticking like candy canes to their plastic wrappers. So, do companies and individuals still need to throw lavish parties for their employees and friends if we have written off Christmas, Hanukah, Kwanzaa and the now-popular pagan Yule?

Holiday parties are still absolutely necessary, says Steve Norton, president of Steve Norton Perspectives (snperspectives.biz). “A party shows appreciation from the executives to the employees,” explains Norton, whose company provides full-service event design and production. “Besides giving employees a chance to socialize in an environment other than work, holiday parties can also create camaraderie and a team atmosphere.”

Norton says it is also important to include some client appreciation. “Holiday parties can be a great marketing tool,” he says. “It allows clients face time and an opportunity to meet all the staff. It demonstrates company stability and staying power.”

One of the problems inherent in special events is planning enough time in advance. So, when is the best time to plan for the holidays? “Because space is limited, especially for larger groups, it is best to begin planning your holiday party in January for a party happening in November or December,” Norton warns.

He says it’s best to secure your key elements early, including location, entertainment, caterer (if needed), lighting, audio and especially the event planner, as these people and their services tend to book up quickly.
What if you didn’t plan a year ahead of time? Is it still possible to put together a holiday party? “Last-minute parties are possible due to cancellations or if you are entertaining a smaller group,” says Norton. “Many companies choose to have their holiday party in January, which opens up location possibilities and better pricing.”

And what about budgeting? Can you have a holiday party without breaking the bank? “The most economical way to have a holiday party is to rent space at a restaurant. You can add entertainment, linens, flowers and table gifts to make your event unique. The kitchen and wait staff is on hand and will not be an added cost to your budget.”

Another option, says Norton, is to go on a harbor cruise or have the party at the home of the company’s CEO. “This will allow a more personal feel for your event,” he adds.

Still unsure about how to incorporate all beliefs and cultures into your holiday soiree? “Don’t make it a holiday-themed party, rather a year-end celebration,” says Norton, who says he suggests themes like a jazz or masquerade party .

And, if the guest list is truly diverse, says Norton, try to incorporate all of the represented cultures into your menu.

Sheryll Alexander is a lifestyles writer based in Costa Mesa. She is a regular contributor.

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